When a local Mac specialist, Phillip Malcolm, decided to set up his own business, he came to us to create his company name and logo. We wanted to do something that immediately linked his passion for Apple computers and V8 motor-cars… and so ‘Mac Torque’ was born.
The logo is derived from the style of Apple’s keyboard keys, including the call-to-action to ‘enter’. This idea jumped out at Phillip straight away and he quickly adopted it for his new business.
Here are some of the alternatives that we presented as well…
